Higgidy is rolling out a brand-new packaging design across its whole range, designed to ‘whet the appetites’ of savoury pastry shoppers as they navigate supermarket aisles.
The new packs have a large window to showcase the products inside. They retain the colourful design Higgidy is synonymous with but now feature vibrant illustrations of the ingredients used. They also include helpful signposting such as the Red Tractor kite mark on relevant meat products and highlight the use of free-range eggs and British produce.
They’re being rolled out this summer, with Higgidy’s quiches being first to land in chiller cabinets up and down the country, followed by pies and rolls. Its range includes the recently launched Tuscan-Inspired Red Pepper & Marinated Tomato Quiche with Roasted Aubergine, Mature Cheddar & Crispy Chilli Oil Little Quiche with Spring Onions, and Cypriot Halloumi & Hot Honey Rolls.
“We are really excited to share our new pack designs with our retail partners and customers,” said Higgidy marketing director Sarah Jackson. “Our new design really brings to life how packed full of tasty ingredients Higgidy’s range is, clearly signposting the range and making it easy for our customers to shop the savoury pastry aisle.”
The design was created by design agency Bloom to reflect a ‘warm, cheerful, and vibrant’ feel and reinforce the brand’s taste credentials and use of quality ingredients.
Lottie Peterson, creative lead at Bloom, said the firm was approached by Higgidy to bring “relevance, modernity and coherence” to its portfolio.
“We crafted a confident new illustration that brings to life Higgidy’s personality and showcases the abundance of their deliciously tasty ingredients. The brand marque now sits proudly in the centre of the design, with the illustration bursting out from behind, perfectly depicting how Higgidy products really do look as good as they taste,” Peterson added.
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