Premier Foods has rolled out lower-sugar versions of its Mr Kipling Angel and Chocolate Slices.
The reduced-sugar slices have 30% less sugar than their counterparts. Per 100g, the reduced-sugar Angel Slices contain 25.4g of sugar compared to 39.7g in the standard range.
Per slice the lower-sugar variant has 6.1g of sugar compared to 13.1g, but they only weigh 24g while the standard Angel Slices weigh over a third more at 33g.
The products are available in major retailers now with an rsp of £1.75 for a pack of six slices.
“With health so high on the agenda at the moment, it couldn’t be a better time for the brand to launch a lower-sugar version of well-loved products,” said Mathew Bird, brand director for sweet treats at Premier Foods.
“As consumers are becoming increasingly conscious about their food choices, our snack packs are also a great way for them to exercise portion control.”
They follow the “successful” launch of a trio of Mr Kipling reduced-sugar cake slices in January 2018.