Coffee shop chain Pret A Manger will be opening its first motorway service shop, as part of a trial partnership with Welcome Break.
The Pret shop is scheduled to open at the end of summer at the South Mimms Services on Junction 23 of the M25. The menu will include a large selection of Pret’s freshly-made sandwiches, salads, wraps, baguettes and hot options, alongside organic teas and coffees, cold drinks, fruit and snacks.
Clive Schlee, Pret A Manger’s chief executive, said: “This is a new area for the Pret business, and one we’re looking forward to exploring. We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day. I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”
Rod McKie, chief executive of Welcome Break, said: "Welcome Break is very excited about the prospect of working with Pret on the UK motorways and, indeed, putting the much loved Pret brand on the header boards for the first time.”
The first shop will be a 12-month trial with Welcome Break and, if successful, will lead to other Pret shops opening in Welcome Break Service Stations.
Last month Pret decided to extend its Veggie Pop Up trial in London’s Soho.