Cadburys Crunchie Doughnut from Baker & Baker

Source: Baker & Baker

As we try to enjoy the fleeting weeks of summer, bakers have unveiled their latest creations in the sweet treat category including cakes, doughnuts, and biscuits.

There’s a brand-new Jaffa Cake flavour, a doughnut combined with an iconic chocolate bar, a new line of frozen cakes, and an addition to a gluten-free oat biscuit range.

Catch up on our previous round-up of sweet NPD earlier this month, and read on for the latest sweet treats to hit the shelves:


Jaffa Cakes Rockin' Raspberry by McVitie's

Source: McVitie’s

Jaffa Cakes Rockin’ Raspberry, McVitie’s

This new raspberry flavour is billed as a fresh, zingy addition to the Jaffa Cakes line-up.

Pladis-owned McVitie’s appears keen to continue looking beyond its original Jaffa orange flavour for combinations of light sponge, crackly chocolate and fruit jelly centres. Variants including pineapple, cherry, passion fruit and lemon & lime are said to have delivered £10.5m worth of sales since 2021.

Available in boxes of 10 cakes (rsp £1.25), the Jaffa Cakes Rockin’ Raspberry hit Asda shelves this week and will roll out across other major retailers from 4 September.

“Our McVitie’s Jaffa Cakes are already a firm favourite in over a quarter of Brits’ biscuit tins, but we’ve got our sights set even higher,” says Alice Jamieson, brand manager, McVitie’s.

“We already know that introducing interesting new flavour combinations is the ticket to bringing in a new cohort of Jaffanatics,” added Jamieson, noting that research showed tangy red berry flavours were some of the most popular.

McVitie’s also launched a white chocolate version of its digestive biscuits last month.


Cadbury Crunchie Doughnuts two-pack

Source: Baker & Baker

Cadbury Crunchie Doughnut, Baker & Baker

Sweet bakery specialist Baker & Baker has built on its success with other prominent Cadbury brands including Dairy Milk and Dairy Milk Caramel with its first Crunchie product to be created for the in-store bakery market.

The Cadbury Crunchie Doughnut features soft dough with a caramel filling, topped with chocolate honeycomb flavoured icing and chocolate-coated golden honeycomb pieces.

It is initially being launched as a two-pack (rsp £1.75) at Co-op, and then in Morrisons in September.

“Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal,” said Michael Bancroft, licensing director at Baker & Baker. “We’re expecting the product to be visually impactful in-store and drive impulse purchase with shoppers.”


Pidy's Frozen Babas

Source: Pidy

Frozen Babas, Pidy

Belgian pastry specialist Pidy has expanded its range of frozen desserts for foodservice operators to include babas (or savarins). These are light, ring-shaped yeast cakes that are commonly topped with freshly whipped cream and seasonal fruit such as raspberries or strawberries.

Available as original, mini, or square babas, there is also a choice of either being pre-soaked in rum or in Irish coffee (with notes of whisky), or the non-alcoholic option soaked in vanilla syrup. Chefs can also order from the ambient range of plain savarins, which have a shelf life of up to 12 months, to soak themselves in their own choice of liqueur syrup.

Pidy UK commercial manager Fabien Levet called rum babas the “ultimate boozy dessert, ideal any time of year but especially delicious in the warm summer months”, adding that they had seen fusion food becoming a very popular trend, particularly within the desserts sector.


Toffee Flavour Oaties by Nairn's

Source: Nairn’s

Gluten-free Toffee Oaties, Nairn’s

Midlothian-based oatcakes brand Nairn’s claims its new toffee-flavoured Oaties contain 45% less sugar than the average sweet gluten-free biscuit.

The new Toffees variety joins Original and Choc Chip in Nairn’s Oaties range, which the company says has seen sales triple over the past year driven by its quality and competitive pricing. The wholegrain oats products are certified as gluten free by Coeliac UK, suitable for vegans, high in fibre, vitamins and minerals, and have just 49 calories per biscuit. They launch in Sainsbury’s this month and Tesco stores in October, as well as in wholesale and the convenience sector.