Two wraps and a sandwich form new additions to the Waitrose food-to-go range, which has been relaunched with a bold new design in recyclable packaging.
Featuring updated recipes, the retailer’s new range is said to offer more choice for consumers with a focus on animal welfare standards and British sourced ingredients.
Among the bakery items making their debuts is the Spicy Bean & Sweet Potato Wrap (rsp: £3.60), comprising a tomato tortilla wrap filled with spiced tomato and pepper sauce, soured cream, spinach, roasted sweet potato, mature Cheddar cheese, kidney beans, pinto beans, black eyed beans, and sweetcorn.
There’s also the PlantLiving: No Chicken & Pesto Sandwich (rsp: £3.85), made with flame-grilled soy protein strips, vegan mayo with pea protein and mustard, tomatoes, rocket, basil pesto, and roasted tomato on tomato bread.
Lastly, the Limited Edition Chicken Shawarma Wrap (rsp: £3.85) has a bar-marked wheat tortilla filled with spiced roast chicken thigh, mayo, spinach, pickled onion rings, spring onion, parsley, gherkins, and jalapeno peppers.
All three options can also be purchased as part of a £5 meal deal offer, which was launched last August and is available at all 329 Waitrose shops spread across England, Scotland, Wales and the Channel Islands as well as via its website.
Meanwhile the packaging innovations, such as for its premium sandwiches grab bag material, is aimed at reducing plastic and thus increasing recyclability. This sustainability move has recently been mirrored by M&S across the entire range of sandwiches and wraps sold at its café outlets.
“Waitrose is number one for animal welfare and the place to shop for quality, delicious British food,” commented Jake Pickering, senior agriculture manager at Waitrose & Partners. “100% of our own label fresh meat, milk and shell eggs are sourced from British and Irish farmers and used as ingredients in our sandwiches, salads and wraps.
“Welfare standards often slip in other shops when it comes to ready made lunch products but customers don’t have to compromise at Waitrose. We are making that even clearer to our customers with our new bolder and brighter packaging,” he said.
Pickering claimed Waitrose was a huge champion of better information for shoppers to help guide choices in line with their values, noting the company had called on the Government to strengthen animal welfare labelling so people can be in the know about how their food’s been produced. “We have seen the success story in terms of demand for higher welfare products with welfare labelling on eggs,” he added.
Highlighting a recent visit he had made to a pig farm in Norfolk supplying Waitrose with high-welfare pork, Environment Secretary Steve Barclay said: “Food labelling is so important to helping people chose quality British produce, which is why I announced at the Oxford Farming Conference that we will soon be consulting on plans to standardise and simplify packaging information.”
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