Gluten-free brand Too Good To Be Gluten Free has invested £700k in a new promotional campaign that will begin in April 2017.

The new campaign will promote its ranges and planned new product developments, which will launch later this year.

The gluten-free brand will invest in PR, digital advertising through Facebook and Google, as well as regular adverts running through national food magazines and national newspapers.

Sam Benjamin, brand manager for Too Good To Be Gluten Free, said that the promotion was designed to capitalise on the trend for gluten-free sales.

“The last 12 months have been incredible for the brand, with major sales growth beyond our expected targets,” Benjamin said. “The new promotional campaign will be aimed at building relationships with key influencers and our loyal clients through our PR and really raising the profile of the brand and products on a national level through our media spend.

“With the increased investment this year on promotion we are expecting to see additional growth through 2017.”

Previously known as NoG, the free-from baker rebranded to Too Good To Be Gluten Free last year.