Craft bakery chain Oliver Adams is to start marketing one of its best selling loaves as low Glycaemic Index (GI), following independent trials at Oxford Brookes University.

The bread is made using white flour and an Arkady combicorn mix, supplied by BakeMark UK. This was certified as having a GI rating of 49, in December 2005.

Thomas Adams, which has 25 stores in Northampton and its surrounding areas, already sells hundreds of the branded loaves a week, priced at £1.20 each, MD Thomas Adams told British Baker. He was delighted he will now be able to market it as low-GI, “a trend which is here to stay”, he added.

The company’s best seller is a long split white crusty loaf he said, but combicorn is its best-selling brown/healthy bread.