Butt Foods has won listings for its innovative bread boats and bread bowls at Sainsbury’s, after impressing buyers at a Dragon’s Den-style interrogation.
The company was picked to meet the chain as part of the ’Supply Something New’ supplier scout scheme for regional producers, arranged by Food from Britain and Sainsbury’s at the IFE food show.
Sainsbury’s was impressed by Butt’s speciality bakery products, including the boats and bowls - a fresh piece of bread in the shape of a bowl that is sturdy enough to hold soup, curry or chilli, but soft enough to eat.
Judith Batchelor, director of Sainsbury’s brand, said: "If the products that have come through the scheme are good enough, we will be taking them to the shelves regardless of the supplier’s size."
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