Rich Products has added filled cookies to its product portfolio. They come in two varieties - Chocolate Cookie with a cream filling and Vanilla Cookie with a milk chocolate filling.

"Cookies are extremely popular with consumers," said Rich’s marketing manager Gail Lindsay. "But there is a definite gap in the market and demand for a high quality, but affordable offering in the standard sector."

According to Rich’s, standard brands make up the largest section of the cookie market, with a 48.5% value share. However over the last few years, the premium sector has been the strongest force driving the category. The company hopes the new range will help "revitalise the cookie market".