Staff of Firkins bakery’s Cannock branch are to go an all-expenses-paid shopping trip, as part of an incentive competition devised by the Midlands-based firm.

Each of the six staff at the Market Hall Street branch were also given a £100 profit-related bonus for providing good customer service. Manager Lesley Rimmer said: "When we were told, at the end of last year, that we’d be rewarded with bonuses and treats if we improved on past performances, we thought it would be great if we managed to get the prize. Now we’ve won it, we’re really chuffed and I know we’ll try even harder to win again. I think it will be harder in future, as the other stores will step up their game now."