Warburtons targets £59m naan bread market

Warburtons is launching a range of Indian speciality bread products in April.

Working with Michelin star chef Atul Kochhar, the firm has developed two varieties of naan breads – plain and garlic – and claims to be the first UK bakery brand to target the sector, worth £59m.

The firm said in a statement: “Warburtons will be the first major bakery to enter the Indian sector with the new evening meal accompaniment breads.

“With chicken curry currently the nation’s second-favourite home-cooked dish, and with approximately half of UK consumers eating Indian food at least every two weeks, Warburtons is looking to capitalise on the growth opportunity for the category.”

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