Taura celebrates 20th anniversary with on-track sales targets

Global ingredients company, Taura Natural Ingredients will celebrate its 20th anniversary with the news that its European sales are on target to increase by 20% this year.

With companies all around the world, it has become Europe’s leading supplier of speciality functional fruit-based ingredients for bakers.

A year ago, global ingredients company Frutarom recognised Taura’s potential and purchased the company in a deal worth $70 million.

Taura CEO Peter Dehasque, who is based at the company’s headquarter in Ohen, Belgium, said: “When Taura arrived in Belgium in 1996 our plan was to target a category that didn’t yet exist in Europe: healthy snacking.

He added: “Taura is very excited about what the future holds in store.”

Healthy snacking is one of Europe’s most active categories, said the company.

In April 2014, Taura appointed Peter Forceville as head of sales and marking for Europe, the Middle East and Africa.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

Spotlight

Most read

Social