Amazon Fresh extends in-house bakery delivery to Herts and Beds

Amazon has expanded its Amazon Fresh delivery service – which includes a range of in-house bakery products - to 42 postcodes in Hertfordshire and Bedfordshire.

The service, which launched in the UK over a year ago, enables Amazon Prime members to have a range of fresh goods including fruit and veg, dairy and meat delivered to their homes.

In addition to foods produced by businesses including Gail’s Artisan Bakery and Paxton & Whitfield, Amazon Fresh delivers goods from Amazon’s ‘in-house bakery’, which is supplied by manufacturers including CSM and Aryzta, according to the Amazon website.

Among the ‘in-house bakery’ products are a 420g sourdough bloomer (priced £1.50), two Pain Au Chocolate (priced at £0.90) and four chocolate-iced ring doughnuts (priced at £0.80).

Amazon Fresh now comprises “180,000 competitively priced items”, according to the retailer, which has added more than 50,000 products after initially launching to 69 postcodes across central and east London.

The latest expansion means “Amazon Prime members from Watford to Berkhamsted to Luton can order their full weekly grocery shop”, added Amazon.

One-hour delivery slots are available from 7am to 11pm, seven days a week. Customers in selected postcodes have three options for same-day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery. Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh, which is available to Amazon Prime members for £6.99 per month.

“We have built on our momentum in the UK with the launch of Amazon Fresh in Germany and Japan over the past couple of months and will keep working to expand selection, offer great value, and provide fast and convenient delivery options for all of our customers,” said Ajay Kavan, vice-president of Amazon International.

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