Four hundred of the most influential top executives from across the European coffee and foodservice sector will gather at a major industry event to discuss the latest trends and key issues in the fast-growing branded coffee chain market.

The event, called The European Coffee Symposium 2008, is to be held in London on 17 October.

Key speakers including representatives from Starbucks, Caffè Nero, SSP Group, Lavazza, McCafé, Nestlé Foodservice, First Choice Coffee, Fairtrade Foundation, Kraft Foods, Welcome Break Group, and Solo Cup Europe.

Research experts and event organisers Allegra Strategies will also reveal the latest results of the most extensive research on the European branded coffee shop market.

Symposium topics will include emerging consumer trends in European food and beverage markets, the role of brands in coffee shop operations, ethical products and sustainability issues, leadership and innovation.

Following the symposium, networking opportunities will continue into the evening as the event is capped off with a black-tie dinner and awards evening recognising the “Most Significant Contributor” to the industry across Europe and the “Independent UK Coffee Shop of the Year 2008”.

As a leading authority in the European coffee shop market, Allegra Strategies will ensure the conference will be of great relevance to major industry stakeholders including branded coffee operators, major coffee roasters, equipment suppliers, food & beverage suppliers and industry service providers.

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