Peter Cook, joint owner of Ludlow-based SC Price & Sons, has been named a finalist in the Waitrose Small Producer of the Year competition.

His winning entry is a Pain au Levain sourdough bread, based on flour from Shipton Mill, which took him three to four years to develop. At £2.60, the 800g sourdough loaf is now one of the bakery shop’s best sellers.

Henrietta Green, one of the final’s judges in the bakery category, recently visited the Ludlow bakery. Mr Cook will be taking two examples of his loaf to the Waitrose head office in Bracknell for further judging on June 8.

Mr Cook entered the Waitrose competition for the first time last year but did not get through the initial stages. The Price premises has been a bakery since the 19th century and owned by the Cook family for 65 years.