Starbucks has announced plans to put its Seattle’s Best Coffee brand into more than 9,000 Subway stores in the US.
The freshly brewed coffee will be served in the sandwich chain’s outlets by the end of 2009, with Subway planning more store openings in 2010.
A deal has also been signed that will see the Seattle’s Best brand in 800 Canadian Subway outlets by the end of the year.
“Today, consumers are looking for, and expect, a high-quality premium coffee experience wherever they are,” commented Michelle Gass, president of Seattle’s Best Coffee.
Established in 1970, Seattle’s Best Coffee has more than 550 specialty coffee cafés, kiosks and other concepts in the US. It is also available nationwide in supermarkets and at more than 6,000 foodservice locations.