The sales of Fairtrade Products rose by 14% in 2013 to an estimated £1.78bn.

The figure was released by The Fairtrade Foundation, which today launches Fairtrade Fortnight (24 February – 9 March, 2014) and its major new Make Bananas Fair campaign.

Sales of Fairtrade sugar increased by 25% in volume and were fuelled by its inclusion in products such as chocolate bars, ice cream and other products. Chocolate, cocoa and bananas grew by 52%, 5% and 4% in sales value respectively whereas coffee and tea sales have continued to hold steady.

Michael Gidney, chief executive of the Fairtrade Foundation, said: “It is 20 years since the very first Fairtrade products Green & Black’s Maya Gold, Cafedirect Coffee and Clipper Tea, appeared in the UK, and the appetite for Fairtrade is still growing, despite challenging economic conditions. The UK is truly a world leader for Fairtrade and we’re proud of that. 

“But there is still a very long way to go in securing the levels of market access that would drive the breadth and depth of impact for farmers and workers we all want to see, so work in 2014 will continue to focus on innovating the way we work and campaigning to make even more trade fair.”