German bakery chain Kamps has revealed plans to expand in London and the rest of the UK.
The company opened its first stores outside Germany last year with two Kamps Bäckerei Cafés (bakery cafes) on High Street Kensington and Tottenham Court Road.
Jennifer Heise, area manager of the UK branches, told British Baker: ““Right now we have two shops and our focus is on them, continuing to produce quality goods, building the brand and getting things right. The long-term goal over the next three years is to open around 10 London branches and after that we may look to expand to outside of London, but our focus is very much on the two stores we have now and getting that right.”
And she added: “London was chosen as the first location outside of Germany because London is an ideal busy location for the stores and offers something different to Italy and France.
Something different
“Our products bring something a bit different to the high-street. They are not just baked fresh in store in the morning, but they are also baked throughout the day and there is a unique range in our products with fresh loaves, sourdoughs, pastries and a line of fresh healthy products too.”
At the time of the launch, Jaap Schalken, chief executive, Kamps Germany, said: “We have developed our menu and service concept to suit the tastes and requirements of Londoners, while remaining true to our, and Germany’s, fine baking tradition. We are confident that our concept will prove a welcome addition to London’s dining scene and hope to open more stores here in the future.”
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