London-based coffee and artisan doughnut chain Crosstown Doughnuts launched its autumn range with a bang, with help from street artist Nathan Bowen.
Bowen, renowned for covering construction sites, derelict buildings and defaced spaces in London with demon characters, got to work on the front window of Crosstown’s flagship store in Soho’s Broadwick Street on 9 October.
The first three of the new autumn doughnut range were launched the same day and included pumpkin sourdough with nutmeg crème patissière and cream cheese icing, beetroot sourdough with lemon and thyme-infused filling and icing and hybrid sourdough filled with lemon curd and topped with meringue.
In addition to decorating the front window, Bowen hung original works in the shop and left his mark on a select number of Crosstown bags, boxes and coffee cups, with the idea of turning throwaway objects into art.
JP Then, founder and director of Crosstown Doughnuts, said the collaborative project aimed “to bring people in Soho together on Broadwick Street to celebrate a shared appreciation for street art and artisan foods - mutual loves common to both Nathan and me”.