Birds Bakery is set to host its own Doughnut Week on 12-19 September, and relaunch two specials to support a children’s charity.
The new specials include a strawberry doughnut and lemon & lime doughnut.
Doughnut Week, which was due to take place from 9-16 May this year, was cancelled due to the coronavirus pandemic.
Available across its 60 branches, the new flavours will come in boxes of four, along with two caramel doughnuts for an rsp of £4.40. For every box sold, 80p will be donated to The Children’s Trust, a UK charity for children with brain injuries.
Consumers can also purchase the specials separately for £1.20 each or £1 for the caramel variant. For each individual doughnut sold, 20p will go towards the charity.
“As a family company that operates in the hearts of communities across the East Midlands, it’s important to us to contribute to local and national charities in any way we can. We’re bringing back two of our much-loved doughnuts and a portion of the proceeds will be donated to the charity, so we encourage everyone to get involved. We’re pleased to be hosting our very own doughnut week to raise further funds for the organisation,” said Lesley Bird, chief operating officer at Birds Bakery.
Birds Bakery has supported the charity for more than 16 years and raised a total of £9,000 last year, by selling around 45,000 doughnuts during National Doughnut Week in May 2019.
“We’re extremely grateful for Birds’ continued support. To keep our vital services running, we need to raise £7 million a year and the Covid-19 crisis has hit our fundraising hard. The money raised from Doughnut Week will help us to support more children and families across the UK, affected by brain injury,” added Harrison Galliven, community fundraising executive at The Children’s Trust.
Birds Bakery is also offering a home delivery service with a 15-mile radius of its Derby bakery. Consumers must place their orders online by noon with 48 hours’ notice.