UK Food and Drink Week to take place in 2021

The UK Food and Drink Week is set to take place at Birmingham’s NEC from 12-16 April 2021.

Event organiser, and British Baker publisher, William Reed will combine its popular UK food shows, following their postponement earlier this year due to the Covid-19 pandemic.

Its show will include the Food & Drink Expo, Farm Shop & Deli Show, The Ingredients Show, Foodex and National Convenience Show.

William Reed has also added The Forecourt Show to the mix, presenting returning delegates with a six-event showcase to unite the worlds of food development, grocery, manufacturing, specialist retail, wholesale and foodservice.

The week will reunite over 1,000 leading brands, in what promises to be a hotbed of positivity, insight and inspiration, it said.

“The Covid-19 pandemic has tested our business as it has the businesses of our exhibitors and visitors. William Reed has endured through two World Wars, Spanish Flu, through boom, bust and beyond, and it’s the same determination and resilience that we – alongside this vitality important industry – face down this new challenge,” said Andrew Reed, managing director, Events & Exhibitions for William Reed.

The shows will take place over three days, from 12-14 April. They will offer new enhancements, networking and meeting tools, as well as exclusive on-demand content.

To combat Covid-19, the industry will adhere to AllSecure Standards, measures developed by William Reed and the Association of Event Organisers (AEO). They are designed to provide the highest levels of hygiene and safety and allow its shows to operate effectively according to government and local authority guidance, it added.

“No one is better placed or more experienced to deliver safe and inspiring live events, and no other event in 2021 will have the laser guided sector focus, breadth of exhibitors, content and innovation. We look forward to the spring as a time of great celebration, of new ways of thinking, new products, new attitudes and a new start for our industry. We can’t wait to once again welcome exhibitors and visitors to the NEC in Birmingham to kick this week off,” added Reed.