East Midlands firm Birds Bakery is to exclusively serve coffee from Nottingham roasters 200 Degrees Coffee.
The family-run bakery has been serving 200 Degrees Coffee in several of its stores since 2018 but thanks to ‘significant investment’ in coffee machinery, all stores will now be offering hot drinks using beans produced by the specialist coffee roasters.
Customers will be able to choose from Americanos, lattes, cappuccinos, and flat whites, with prices starting from £2.
“We’ve been working with 200 Degrees since 2018, and thanks to a rising demand for coffee spots in towns and cities due to a thriving coffee culture, we have made them our exclusive supplier across all stores where we sell hot drinks,” said Lesley Bird, chief operating officer at Birds Bakery.
“We have invested in brand new machines across 26 of our stores,” Bird added. “The machines use fresh milk and locally roasted coffee beans that are freshly ground for every coffee, so customers know they’re drinking a quality brew which they can enjoy alongside one of our baked goods. It’s wonderful to partner with a company that, like Birds, is incredibly passionate about the local community and we know our customers appreciate this too.”
Read: Magic beans – how bakeries can tap the hot beverages boom
Although there is around 100 years’ difference between when they were founded, both local businesses came from humble beginnings in the East Midlands. Birds began with three brothers and a small bakery in Derby – it now operates 61 stores across the region including in Nottingham, Derby, Staffordshire, and Leicestershire, and delivers products nationwide via its Birds By Post service.
200 Degrees Coffee, meanwhile, was started in 2012 by two men and a coffee roaster in a garage in Nottingham. Since then, it has grown to operate nearly 20 coffee shops, six barista schools and supply hundreds of wholesale and business customers across the UK.
Ben Brookes, wholesale account manager for 200 Degrees, said partnering with Birds Bakery felt like “the perfect partnership”.
“With the combination of Birds’ tasty sweet treats and our locally roasted beans, customers really are getting the best of the best,” he added. “We’re delighted to build on this existing relationship and strengthen the partnership further by offering our top quality coffee across the estate.”
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