Carrs Foods has added two new rye breads into its Baker Street range - a Seeded Rye Bread and Rye & Wheat Bread.
The new lines are designed to appeal to those who require a lighter alternative to the traditional denser German-styled ryes.
The Seeded Rye Bread, which contain linseeds, sunflower seeds, barley and oats, is made with wholegrain rye and is a source of fibre and protein. The Rye & Wheat Rye Bread is high in fibre and low in fat.
The two new rye breads, which are also suitable for vegetarians and vegans, will be amongst the first Baker Street products to display a new packaging design being rolled out across the range.
Jeremy Gilboy, MD for Carrs Foods, said the rye breads met the needs of consumers looking for a healthier choice that also delivered on texture and flavour.
“For many, the traditional rye bread is too dense and the flavour isn’t always to the British palate,” he said. “So our creative team have worked hard to develop rye breads that can be enjoyed by anyone looking for a wholesome, heartier, but of course tasty loaf.”
Carrs Foods has been supplying bakery products for the past 30 years and globally sells more than 200 million items every year, in own-label and branded formats.