Greggs has entered into an exclusive deal with Just Eat as it looks to expand its delivery operation across the UK.
The move follows “successful” trials in London, Newcastle and Glasgow and is now set to roll out in Bristol and Birmingham this week. Manchester, Leeds, Sheffield and Nottingham are next on the roster, with plans to achieve national coverage by the end of the year.
Just Eat said the order of the rollout would be determined by customer demand, as it had asked the nation which cities should get delivery first and received more than 38,000 responses.
“We know from the trials we have carried out, that our customers love the idea that they can get Greggs delivered directly to their door and we’re delighted to now be working with Just Eat to provide that service to our customers across the UK by the end of this year,” said Greggs CEO Roger Whiteside.
Greggs first became available for delivery on Just Eat last year, with the first order placed in Newcastle. Top-selling delivery items include the sausage roll, vegan sausage roll, steak bake and breakfast deal, which includes a bacon, sausage or omelette roll with a hot drink, water or orange juice. Orders can be placed from 7am with no minimum spend.
“We’re proud to be the only food delivery app that can bring you the likes of the Greggs Vegan Sausage Roll wherever you are,” said Andrew Kenny, Just Eat UK managing director.
“This is an exciting exclusive partnership for Just Eat. Greggs has proved extremely popular with our customers, especially during breakfast, demonstrating that, as a nation, we love the convenience of getting our favourite food delivered.”
The news comes a week after Greggs announced its employees would be getting up to a £300 bonus each as a “special thank you” following what was described as an exceptional financial year.