Spar is to “modernise” its own-label sandwich lines with a new bread recipe and packaging.

Available across eight lines, the sandwiches feature softer, better-quality bread, according to the retailer, while the packaging design has larger windows and a background showing the differentiation in flavours, as well as icons detailing provenance. Different designs for limited-edition sandwiches and deep-fill variants will also be launched.

 “We are continually redeveloping our products to make them even better for shoppers,” said Spar UK senior brand manager Olivia Basten.

“Sandwich packaging is continually evolving as retailers look to draw customers in. Our new design shows the breadth within the range and improves our sandwich quality and provenance for customers.”

Spar claimed retailers stocking its branded sandwiches could expect to make around £20,000 in incremental retail sales per year.

“With food-to-go performing so well, Spar retailers have a big opportunity to grow footfall and spend – especially with younger shoppers, who buy a lot of food-to-go,” added Basten.