Greggs is embracing the Christmas spirit with a series of Festive Bake Brunches to be held across the country this winter.
The pop-ups mark the return of its Festive Bake and Vegan Festive Bake, both of which are available from Greggs stores from 10 November. The original version is filled with pieces of chicken, sage & onion stuffing and bacon in a creamy sage & cranberry sauce and encased in crumb-topped pastry. The vegan version, which was introduced last year, is filled with Quorn mycoprotein pieces, sage & onion stuffing, and a vegan bacon crumb, finished with a sage & cranberry sauce.
Kicking off in London on Saturday 12 November, the Festive Bake Brunch will offer guests exclusive sharing platters, accompanied by prosecco and handcrafted cocktails with a seasonal twist.
There, it will serve up platters of sausage rolls, festive bakes, and sweet treats alongside Greggs-inspired beverages including a Sausage Roll Sour, Greggspresso Martini, Sugar Strand Daiquiri, Greggs No-Aperol Spritz and Festive Fizz (alcoholic and non-alcoholic options).
Vegan versions will be available for those with dietary requirements, Greggs added.
This will be followed by further events in Manchester on 19 November and Newcastle on 26 November.
Each city will host three brunch sittings, lasting 75 minutes each, offering hundreds of guests the chance to snap up exclusive tickets to the events. A £5 booking fee per person will apply to each reservation made and will be refunded upon attendance. The event booking link will go live on Greggs social channels at 12pm on 4 November.
The announcement of Festive Bake Brunches follows the continued roll-out of the Tasty by Greggs café concept which saw the opening of a second site in Primark on London’s Oxford Street. The move has been described by Greggs as the next step in its collaboration with Primark which features vibrant interiors, doughnut-inspired seating booths and a sausage roll swing.
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