Hull-based Battle Oats is to launch what it claims is the first ever plant-based protein cookie.
UK nutrition brand Battle Oats will launch the new protein cookie product to complement its ‘free from’ range of high-protein oat bars on 15 May.
The company believes this is the only protein cookie on the market that uses plant-based protein. It is both gluten-free and vegan.
Initially launching with two flavours, chocolate chip and double chocolate, each cookie contains 10g of protein and 8g of fibre.
The protein cookies will be available online and through selected wholesalers and distributors, and the company is planning to add three more flavours to the range over the next six months.
Kevin Smith, co-founder of Battle Oats, said: “We believe our product could be the world’s healthiest cookie!”
Co-founder Shaun Gibbins added: “It’s estimated there are now half a million vegans in the UK and over a million vegetarians, so there is a growing demand for a wider range of suitable products as people choose plant-based proteins which are not only healthier, but are also more sustainable than milk-based protein.”
Battle Oats recently secured a contract with Holland & Barrett to stock its high-protein oat bars, and the listing is expected to be extended to Battle Oats’ protein cookies later in the year.