All Hovis articles
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NewsHovis Avonmouth strike suspended after improved offer
Continuous strike action has been called off following eleventh hour pay talks to allow distribution drivers at the Bristol site to vote on a new pay offer
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NewsHovis delivery drivers’ strike could cause bread shortages
Unite union members at the bakery’s Avonmouth site are set to strike indefinitely after rejecting a 3% pay rise
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NewsWhat consumers really think of Britain’s biggest bread brands
A new survey, conducted for British Baker by Tracksuit, has examined what shoppers think about Warburton’s, Hovis, Kingsmill and Jason’s Sourdough
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NewsHovis relaunches ‘Strength Baked In’ ad in new £4m campaign
Rolling out from 1 September and running through to November, the 30-second creative is set reach 79% of main household shoppers nationwide
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InterviewInside Hovis Bakeries: the thinking behind the new identity
As Hovis and Allied begin life as Hovis Bakeries, the business is using branding to tell a story of renewal after years of market challenges
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NewsIntelliAM targets bakery manufacturers with new cost-saving AI platform
Asset management software driven by AI has helped Hovis save costs across operations, with investment recuperated within six months
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NewsHovis volumes decline and losses deepen prior to ABF acquisition
Latest accounts reveal Britain’s second biggest bread brand reports an “especially challenging year with difficult trading conditions”
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NewsAllied Bakeries and Hovis merge to become Hovis Bakeries
ABF said acquisition will create a “sustainably profitable UK bakeries business for the long term with an enhanced market position”
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NewsCMA makes U-turn to clear ABF takeover of Hovis without NI bakery sale
Associated British Foods does not need to sell or close its Northern Irish bakery business before acquiring Hovis, the Competition and Markets Authority has ruled
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NewsCalls for stronger remedy in ABF-Hovis merger as NI competition concerns persist
More needs to be done to address competition concerns over Associated British Foods’ acquisition of Hovis, according to responses from the CMA’s call for comments
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AnalysisWhat is Allied Bakeries doing right in Northern Ireland?
The Competition & Markets Authority raised concerns about competition in the country if the merger with Hovis was to go ahead, so how does this market differ to the wider GB one?
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NewsAllied Bakeries would close if merger with Hovis doesn’t go ahead, CMA finds
A merger between Hovis and Kingsmill owner Allied is unlikely to lessen competition in Britain, but concerns have been raised about the Northern Ireland bread market
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsABF-Hovis merger fast-tracked by CMA
Investigation into the merging of two bread giants is moving straight to the in-depth phase, meaning a decision will be made by 24 June 2026
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NewsCMA sets deadline for phase 1 of ABF-Hovis merger inquiry
The Competition and Markets Authority is to complete its initial investigation into the Hovis takeover bid by Kingsmill owner Associated British Foods on 19 February 2026
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NewsHovis deploys AI at multiple bakery sites to enhance productivity
Bread brand teams up with Sheffield-based tech firm IntelliAM on a full deployment of an asset management platform across multiple sites
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Product NewsHovis enters sourdough market with sliced cob range
Britain’s second biggest bread brand has unveiled its first-ever sourdough loaves in the form of sliced white and seeded cobs
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NewsCMA launches inquiry into ABF’s acquisition of Hovis
The competition watchdog has launched an invitation for comments on the proposed deal between the bread giants ahead of a formal investigation
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NewsJon Jenkins steps down after three years of Hovis leadership
The company confirmed Jenkins would be vacating his position from mid-September, without naming a successor.
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NewsKingsmill owner ABF to acquire Hovis to create a ‘profitable bread business’
The deal will combine the production and distribution activities of the two firms to create a ‘profitable UK bread business that is sustainable in the long term’

















