All Feature Synopses articles
View all stories of the same content type.
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Feature SynopsesTrends edition 2021: Sourdough at scale
How are the nation’s biggest bakers tapping into the sourdough trend? This feature will find out
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Feature Synopses
Trends Edition 2021: Adding Value with Equipment
Source: Getty Images Publication date: 8 November 2021 Editorial submissions deadline: 1 October 2021 Editorial contact: jerome.smail@wrbm.com Staying abreast of trends is a key part of any bakery business. This feature will explore which bits of equipment are worth investing in to help bakers stay ...
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Feature Synopses
Trends Edition 2021: Top Bakery Trends
Source: Getty Images Publication date: 8 November 2021 Editorial submissions deadline: 1 October 2021 Editorial contact: amy.north@wrbm.com What will bakery’s biggest trends be for 2022 and beyond? This feature will find out. It will explore the up-and-coming trends that will make an impact on the ...
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Feature Synopses
Sweet edition 2021: Vegan bakery
Vegan treats have exploded in recent years with the quality and innovation of plant-based products improving over this time
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Feature Synopses
Sweet edition 2021: Marketing and HFSS rules
What will marketing – including advertisements and promotions – look like when the government’s ban on advertising HFSS food and drink come into play? This feature will find out.
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Feature Synopses
Sweet edition 2021: Doughnuts
Doughnuts are big business and the companies producing them show no sign of slowing down as they invest in their operations to keep up with the latest trends and consumer demand
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Feature Synopses
Sweet edition 2021: cake trends
This article will look at the up and coming trends making a splash on the cake scene
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Feature Synopses
Bread edition 2021: bread around the world
Source: Getty Images Publication date: 19 July 2021 Editorial submissions deadline: 24 June 2021 Editorial contact: Jerome.smail@wrbm.com This feature will explore staple breads from around the world and examine their potential to be a hit in the UK. Breads examined will ...
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Feature Synopses
Bread edition 2021: Baker’s favourite loaves
This article will ask bakers from across the industry what the best bread they’ve ever eaten is and why
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Feature Synopses
Bread edition 2021: health and bread
Bakers, brands, and ingredients suppliers are seeking to improve and highlight the health credentials of their bread products
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Feature Synopses
Bread edition 2021: retail ranges
This feature will explore how changes in consumer demand are playing out in the nation’s supermarkets and what brands are doing to adapt
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Feature Synopses
Equipment edition 2021: Small bakery upgrades
Source: Getty Images Publication date: 7 June 2021 Editorial submissions deadline: 12 May 2021 Editorial contact: annebruce@rocketmail.com Demand for goods from local bakeries has surged amidst the pandemic meaning the businesses in question are looking to boost their operations to help ...
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Feature Synopses
Equipment edition 2021: Packaging
This feature will look at how some of the UK’s biggest bakery players are looking to make their packaging more sustainable
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Feature Synopses
Equipment edition 2021: Industrial bakery investment
This feature will explore how the industrial baking landscape has, is and could change because of investment and the consumer demand and NPD driving it
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Feature Synopses
Equipment edition 2021: Modern milling
This feature will explore what the modern-day milling industry is really like
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Feature Synopses
Equipment edition 2021: Bakers’ favourite kit
This article will ask bakers from across the industry what their favourite bit of equipment is and why
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Feature Synopses
May 2021 online feature: Summer bakery flavour trends
This feature will explore the key flavour trends set to take hold of bakery this summer
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Feature Synopses
Market edition 2021: Bakery Market Report
This feature will explore all this and more to determine what impact Covid-19 really had on the bakery market, how companies adapted and what things could look like in the future
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Feature Synopses
April 2021 online feature synopsis: fibre
This feature will explore these developments and more to find out what more needs to be done to help Brits get 30g of fibre a day
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Feature Synopses
April 2021 online feature synopsis: hot beverages and bakery
This feature will explore the importance of a hot beverage offering – such as coffee, tea and hot chocolate – to bakeries of all sizes
