Expansion across the country has helped McGhee’s bakery become the second ‘most chosen’ Scottish brand in Scotland.
In a ranking of shoppers’ most chosen Scottish food and drink brands over the past year, the Glasgow-based business was topped only by Irn Bru. Following McGhee’s in the list were dairy business Graham’s, Tunnock’s, and pies producer Bell’s.
McGhee’s placed 13th among all fast-moving consumer goods brands in Scotland in the Worldpanel by Numerator’s 2025 Scotland Brand Footprint rankings, and third among bakery brands behind Warburtons and Hovis.
The report highlighted strong sales of soft white rolls and potato scones were among the products driving McGhee’s, which has a brand penetration of 50.8% and is bought 11 times a year by shoppers.
The business said investment in plant, equipment, and site expansion had enabled it to significantly increase production capacity, helping sales of its signature rolls to triple in volume. McGhee’s added that pre-packed roll sales had grown 42% year-on-year, boosted by the launch of a sourdough roll.
Ahead of its 90th anniversary next year, the business is undertaking a brand refresh that will draw on its ‘heritage, reliability, and pride in feeding Scotland for generations’.
“We are incredibly proud of our Scottish roots and the role we have played in helping to feed Scotland for four generations,” said McGhee’s commercial director Aisling McGhee. “Being included among the most popular Scottish brands – and among the top 20 brands across all categories – is an incredible achievement and testament to the strategy we have put in place in recent years.”
She added that McGhee’s was extremely proud of the team who had helped the business achieve this.
“And we have more to come – both in Scotland and beyond – built on the significant investments we have made in the business and the fresh new brand we are rolling out ahead of our anniversary in 2026.”
Greggs was last month named the UK’s strongest brand in 2025 by valuation consultancy Brand Finance in an annual list that ranks British companies on the efficacy of the performance on intangible measures relative to competitors.
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