Morrisons listings for Bacheldre

Bacheldre Watermill has secured listings for six of its lines in 383 Morrisons stores.

The retailer will stock the mill's organic spelt flour, stoneground organic rye and organic stoneground wholemeal flour in June, followed by three new products in July: Millers Malted and Rustic Crunch bread mixes, plus Rustic Country Blend flour with oats, seeds and wholegrains.

Matt Scott, Bacheldre owner, said Morrisons' home baking buyer Andrew Thomas was looking "to shake up the flour category and add more speciality lines that had high quality".

He added: "With all the interest in home baking, people are always looking for something new and exciting to use in the kitchen, and that is what Bacheldre hopes to achieve."

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