Coffee chain Esquires overhauls its estate

Esquires new packaging
Esquires Coffee has launched new packaging
  (Photo:  )

Franchise coffee shop chain Esquires Coffee has introduced a new menus and packaging at its 24 stores. 

Additions to its sandwich range include a jerk chicken with pinto beans flatbread, mushroom cheddar and Gruyère croque and a falafel wrap with harissa and houmous.

New packaging has been designed to draw attention to new flavours in the menu. The new-look artisanal packaging is made up of greaseproof paper wraps illustrated with quirky designs and the tagline ‘so lovingly made for you’. It also features the Esquires Coffee tagline ‘Great Coffee Helps’.

Esquires has also just launched a refurbishment programme across its stores as it eyes UK expansion. It has already refurbished its Durham and Stevenage stores with a contemporary new look, using natural materials with a focus on Fairtrade, organic coffee.

The majority of the company’s stores in the UK will sport the new look by the end of the year, including branches in Coventry and Harrow, which are due to be refurbished next month.

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