Fabulous Bakers launches mass campaign drive

The Fabulous Bakers, previously the Fabulous Bakin’ Boys, has launched a nationwide marketing campaign focusing on its natural ingredients.

The muffin and flapjack producer, owned by Daelmans Group, rebranded in March this year, and has now produced an integrated cinema, press, digital, PR and sampling campaign, featuring 30 second animations about revamped range.

Each animation explains different facts about the products all-natural ingredients.

It has also added new popcorn bars and oaty cereal bars to The Fabulous Bakers product range, which includes muffins, minis, cakes and flapjacks.

Victoria Willis, marketing controller of The Fabulous Bakers, said: “The Fabulous Bakers is the first and only UK mainstream bakery to produce a range of cakes, muffins, flapjacks and bars with all natural ingredients and we’re delighted to shout about their fabulousness in our new advertising campaign.

“We know that parents are fed up with cakes with weird, chemistry-set ingredients, so we’ve gone back to baking basics to create a range of honest, truly fabulously-tasting baked snacks. Our new campaign is designed to entertain and educate audiences about just how fascinating, fabulous and delicious the natural world and its natural ingredients are – and we look forward to seeing it play out on thousands of big and small screens across the country.”

The company have also updated the packaging to be family friendly, including templates to build-your-own-3D-models of the ingredients in the range.

Watch the new animation, made for the company by Animade, below.

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