Dawn Foods expands brownie mix offering

Bakery ingredients producer Dawn Foods is set to launch two new dry mixes and a frozen batter for bakers and foodservice operators to create authentic American-style brownies. 

The Chewy Fudge Chocolate Brownie and Cake Brownie Mix will debut in 2016 alongside the frozen, ready-to-bake Scoop & Bake Chocolate Brownie.

Available in 12.5kg bags, both the halal-certified dry mixes only require the addition of water and oil, consist of sustainably sourced cocoa and are palm oil free. The fudge variant provides a dense, rich taste while the Cake Brownie Mix has a softer texture, Dawn Foods said.

The Scoop & Bake Chocolate Brownie batter, which can be defrosted and used straight from the pail, contains real chocolate pieces and is available in re-sealable and stackable 2kg tubs.

Brownies have boomed in popularity since the launch of popular TV show The Great British Bake Off five years ago, according to recent figures from global information company The NPD Group.

Since September 2010, annual servings have jumped 72% to149 million, the data showed.

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