West Cornwall Pasty Co sales up 20%

Pasty operator West Cornwall Pasty Co (WCPC) has reported like-for-like (LFL) sales are up 20% for the year ending 31 March.

As well as the 20% LFL sales growth, WCPC said in the trading update that ebitda has doubled from £525k in 2015 to more than £1m.

It said: “Customer confidence in the brand is at an all-time high, due to strong customer communications at store level and vibrant, interactive customer communications on a digital level.”

Long-term agreements with sporting venues such as Twickenham, where it has six units at the stadium, as well as outlets at the SSE Hydro in Glasgow and the SSE Arena, Wembley, have helped to expand the retail estate, it said.

The company has also secured a deal with SFC Events Ltd to broaden the profile of the brand at sports and leisure events including Silverstone F1, The Open, Cheltenham, Wembley, Millennium Stadium, Reading & Leeds Festivals and the Goodwood Festival.

Chris Peck, executive chairman of WCPC, said: “As we approach year three, phase two of our re-positioning is progressing very well.

“Our aim is to maintain quality products, which are excellent value for money, and to further inspire customers to engage with and enjoy the new direction of the brand.'

In January, WCPC announced an underlying profit of £551,000, despite having posted a pre-tax loss of £195,000.

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