New price point for McVitie’s

United Biscuits-owned McVitie’s has announced the re-launch of the popular on-the-go range with the addition of three 2 for £1 price marked packs.

Available in six variants, including Chocolate Hobnobs Slices, Milk Chocolate Digestive Slices and Digestive Caramel Millionaire Slices, the re-launch includes the introduction of a new smaller case size with a longer shelf-life. All previous 24- and 18-pack cases have been replaced with a new 12-pack case size.

The range’s packaging has also been re-vamped with a permanent multi-buy available on its three top SKUs including McVitie’s Chocolate Digestive Slices, McVitie’s Digestive Caramel Slices and McVitie’s Chocolate Hobnobs Flapjacks.

Available in stores from 11 July, the new permanent multi-buy packs aim to support convenience retailers by allowing them to offer greater transparent value to consumers.

Claire Hooper, senior brand manager at McVitie’s Cake Company, said: “We see this re-launch as an opportunity for us to continue growing in the cake on-the-go category, so that consumers can enjoy our products in conveniently packed sizes when out and about, as well as at home.”

Last month McVitie’s launched personalised Jaffa Cakes for Father’s Day.

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