Graze runs 50%-off promotion at WHSmith travel stores

Snack brand Graze is running a 50%-off promotion on its products at WHSmith Travel stores across the UK as part of a January health push.

The promotion is running until the 25 January on all of its products, including sharing bags and triple packs, to help consumers stick to New Year’s resolutions and find healthy snacking alternatives.

Anthony Fletcher, CEO of Graze, told British Baker that the British public needed help with swapping unhealthy items such as chocolate, cakes and crisps for healthier snacks.

“We are partnering with leading retailers to help offer tasty, nutritious alternatives to consumers, which are available in 348 stores and more than 500 secondary sites across the country, and can be found throughout stores and at till points to help make impulse buys easier.”

Graze first launched in WHSmith in July 2015, offering a range of 12 punnets across stores. Since then the retailer has expanded to offer 23 lines of punnets, sharing bags and triple packs.

More than 5,000 UK stores, including supermarkets Sainsbury’s, Tesco and Waitrose as well as pharmacy chain Boots, stock Graze snacks.

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