Walkers Shortbread unveils innovative 3D range

Walkers Shortbread has announced the introduction of an innovative 3D Carton Miniature Shortbread range.

Available to buy online at £2.40 per pack and £21.60 per case, the launch includes three new variants at 150g, including Mini Gingerbread Men, Mini Shortbread Fingers and Mini Scottie Dog Shortbread.

The company said the launch was to meet the rising popularity and strong consumer demand for increased social snacking occasions.

Jim Walker, joint managing director at Walkers Shortbread, said the brand is excited to launch the new range officially.

"The Walkers brand is continuously developing product ranges to provide our loyal customers with quality offerings to suit growing demand across certain categories,” Walker said.

“Over recent years, we have seen an increase in popularity for social snacking products, combined with the continued momentum for items to suit various gifting occasions.”

The new shortbread miniatures are baked to traditional methods and are made entirely from British wheat and the finest ingredients. They contain no artificial colours, flavourings or preservatives.

In March 2017, Walkers was crowned the winner in the Rural Employer of the Year category at the Scottish Rural Awards.

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