Finsbury Food revamps Thorntons cake range

Finsbury Food Group is relaunching its licensed Thorntons celebration cake range with the addition of four new products.

The refreshed range will include its first strawberry-flavoured offering inspired by the Thorntons confectionery line, the Strawberry Dream Cake (RSP £9), as well as a Triple Layer Chocolate Celebration Cake (RSP £11.50). Rounding off the NPD quartet is a Thorntons Toffee Cake (RSP £9) and the Thorntons Ultimately Indulgent Chocolate and Toffee Layer Cake (RSP £16).

They are topped with flavoured buttercream and/or ganache and finished with Thorntons chocolates.

“We are very excited about the relaunch of our Thorntons celebration cake range and introducing some completely new premium additions. The ongoing success of our Thorntons cakes show that there is a demand in the market for a premium offering from a known and trusted brand that we have answered,” said Jack Cook-Broussine, brand manager for Finsbury Food Group.

“Ferrero’s new brand direction is working fantastically for the Thorntons brand in confectionery and we’ve worked hard to introduce exciting new flavour combinations and beautiful finishings that give our cakes a point of difference and ensure they always stand out on the shelves.”

Finsbury added that the move aligned the cake range with the ambitions of Thorntons' owner Ferrero for the wider brand. Ferrero, which acquired Thorntons in 2015, has invested £6m in the relaunch of the brand over the past 12 months.

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