Cake Décor has appointed Paul Parkinson as UK sales manager for business to business. 

Parkinson, who has spent the past seven years working at Real Good Food business Rainbow Dust, brings with him a wealth of experience in both the sugarcraft and cake decorating market, Cake Décor said.

In his new role as UK sales manager, Parkinson will be responsible for all UK bulk decoration sales and also offer insight to the team at Cake Décor on sugarcraft retailers.

“I am really looking forward to working with Cake Décor,” said Parkinson.

“Being a UK-based manufacturer of sprinkles and cake decorations, we are well placed with our extensive product ranges to meet the needs of customers while avoiding any potential issues caused by Brexit.”