Soreen adds Halloween flavours to lunchbox loaves

Soreen has added two limited-edition flavours to its Lunchbox Loaves range for Halloween.

The Chocolate & Blood Orange and Toffee Apple variants will be available at Sainsbury’s, Tesco, Asda, Morrisons and Co-op until 31 October, with an rsp of £1/five-pack.

Chocolate & Blood Orange is new for this year, while Toffee Apple is “back by popular demand”, said Soreen.

The products feature an updated recipe in line with government health targets, meaning each 30g loaf contains 98 calories, 1.9g fat and 0.9g saturated fat.

“Retailers are now dedicating more space to Halloween in-store and expanding their offering, so we know this is a popular time and we can continue to refine and grow our range in line with this,” said Bethan Brown, marketing director at Soreen.

“As sugar and fat content in diets continues to be scrutinised, our unique offering of squidgy, delicious malt loaves that are healthier than sugary confectionery has widened our appeal with consumers and retailers alike.”

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