Puratos UK
Puratos UK is part of an international baking, patisserie and chocolate ingredients business with over 100 years of rich and varied knowledge. We use the latest consumer insight, research and technology, combined with knowledge of food around the world, to offer creativity and new ideas through our highly regarded UK Innovation Centre. Puratos UK offers a full range of innovative products and application expertise in the bakery, patisserie, dessert, dairy and chocolate sectors.
Servicing artisan bakers, food industry manufacturers, retailers and foodservice businesses both in the UK and internationally, Puratos Group has subsidiaries in 81 countries and products available on over 100 countries. Above all, we aim to move the planet forward by creating innovative food solutions for the health & wellbeing of people everywhere.
Promotional featureRenaissance to revolution: why the rise in sourdough shows no signs of slowing
Sourdough’s popularity has soared in recent years, as it continues to satisfy several current consumer trends. Ben Ledger, marketing manager at Puratos UK outlines the latest research from the company.
Promotional featureMove over salted caramel, a new blonde bombshell is in town
Seasonality is a huge opportunity for food manufacturers. New flavour profiles, textures, and colours are so important for innovation. Read why blonde chocolate will be the next big flavour
Promotional featureTasty inclusions and sturdy mixes: an unbeatable baking match
With more than half of shoppers actively seeking new taste combinations1, Puratos’ latest research shows how bakers can elevate their products with the right mix and inclusions to meet consumers’ expectations.
Promotional featureFall for trend-based baking this autumn
With autumn on the doorstep, Puratos UK’s Taste Tomorrow research offers some warming ideas to balance indulgence and healthy bakery for the season.
Promotional featureSimple ingredient switches that deliver cost savings and more
In the hunt to cut costs, bakers risk losing sales if they compromise eating characteristics or misjudge consumer priorities. How can they strike the perfect balance?
Promotional featurePlant-forward into 2022! Why bakers need plant-based mixes and concentrates
With consumers focused on healthy and ethical choices in the wake of Covid-19, bakers are meeting increasing demand for plant-based products. But how can they create these easily, without loss of texture and taste? Puratos investigates.
Promotional featureTackling HFSS in baked goods and patisserie
Upcoming high-fat, salt and sugar legislation is set to challenge traditional marketing methods for baked goods and patisserie brands at retail level. Here, Puratos UK outlines the scale of the problem and illustrates ways to tackle the issue with bespoke product solutions and technical support.
Promotional featureHow bakers can satisfy the growing vegan trend
With the veganism and vegetarianism trend firmly entrenched in the UK, Puratos UK illustrates how bakers can easily tap this modern-day demand