Bayne’s The Family Bakers has launched its first mobile app for retail customers at its 71 shops across Scotland.
The app, available on iOS and Android, is said to play a key role in the company’s continued innovation and long-term growth strategy, as well as marking a major milestone in its 70th anniversary year.
App users are offered a range of convenient features including a built-in shop finder to easily locate the nearest shop. There’s also a new digital loyalty scheme that rewards subscribers with a free hot drink or treat after six purchases, as well as a special gift on their birthday. In addition, a referral feature allows both existing and new customers to enjoy a free drink or treat after their first order.
John Bayne, joint managing director at Bayne’s, described the launch of the mobile app as an exciting moment for the business. “For 70 years we’ve built our reputation on quality, consistency and care – and this is about extending that same service into the digital space,” commented Bayne. “It’s not about replacing the in-shop experience, it’s about making it easier for customers to enjoy what they already love.”
The app also forms part of Bayne’s wider investment in digital transformation, with a focus on enhancing in-shop service, streamlining operations, and making the business more accessible to younger audiences and busy customers on the go.
Bayne is the grandson of the company’s founder – also called John Bayne – who established it in 1954 in the Fife town of Lochore, where its main production site is currently located.
Since taking on the leadership role in 2015, Bayne has overseen significant modernisation across the business, including the launch of its first drive-thru in 2021 and a series of high-footfall retail park openings in recent years. It confirmed plans to open three to four new shops per year, with further investment in new formats and technology to support long-term resilience in a rapidly changing retail environment.
Benefits of loyalty apps and subscription services were explored in the Bakery Retail Guide 2025, published earlier this year.
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