Pret A Manger CEO Clive Schlee has announced on his personal blog that the company’s temporary vegetarian pop-up will remain permanent in Soho, London.
Veggie Pret was intended to open for one month in June, but extended throughout the summer due to an overwhelming response from consumers.
Over 45 brand new vegetarian and vegan recipes have been developed for Veggie Pret and some of the top eight best-selling products have been suitable for vegans.
Due to popular demand of ‘Veggie Pret’, the company has also indicated that it could open further vegetarian sites throughout the nation in the future.
Schlee stated on his blog: “Twelve weeks ago, we opened Veggie Pret as a month-long pop up in Soho. We were so overwhelmed by the public response that we kept it open for the summer. I can now tell you that we’ve taken the decision to keep it open forever and, if we can, to open more Veggie Pret shops in the future.
“We are now debating where to open the second Veggie Pret. The odds are that it will be a visible corner in the City of London, where we can convert an existing shop to a pop up and see if it resonates with City workers before deciding whether or not to make it permanent. I hope we can bring Veggie Pret to more cities in due course.”
Over 20,000 customers have voted for which new recipes have “hit the spot” or “lost the plot” using iPads and a special voting wall in the shop, and via social media using #VeggiePret.
Earlier this month, Pret A Manger opened its first motorway service shop, as part of a trial partnership with Welcome Break.