French artisan bakery Paul has launched a grocery delivery service from its central bakery in Acton, London, and reopened four of its stores in the capital.

Called The Grocery Market, it will offer fresh bread and sweet pastries, alongside essentials such as milk, butter, fresh fruit and vegetables. It has been put in place to support the widespread demand for key groceries and to alleviate pressure on the supermarkets, Paul said.

It will be open seven days a week from 8am-2pm with ‘Bread and Veg’, ‘Bread and More’ and ‘Family Top-up’ bundles available from £10 a box for same-day delivery via UberEats and Deliveroo, as well as online at Paul’s website (the latter requires 48 hours’ notice). Delivery is available to qualifying postcodes within a two- to three-mile radius of the market.

“The Grocery Market is an extension of our Bread Market, which launched two weeks ago and gives customers the chance to pick up essentials in one trip/online order, without having to visit busy supermarkets,” said Mark Hilton, CEO of Paul UK.

“With many people finding it hard to book supermarket delivery slots, we wanted to help with the demand by delivering bundle boxes of bread, dairy, fruit and veg essentials, direct to the homes of our local community.”

Meanwhile, Paul has reopened its Wimbledon, Canary Wharf, Hampstead and Marble Arch shops – which were closed in March due to coronavirus. They will sell hot drinks, bread, Viennoiserie, sweet tarts and mini macarons for takeaway or home delivery via Deliveroo and UberEats.