Sliced bread on a white background

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British Baker is to host a free webinar exploring the clean label trend and what it means to bakery.

Titled ‘Consumers, Covid and clean label baking – what’s next’, the webinar, sponsored by IFF, will take place on Thursday 18 March at 1pm.

Here, a host of industry experts will discuss all things clean label from what it really means to consumers and the industry, to how bakery manufacturers and suppliers can utilise it.

What’s more, the webinar will explore whether it’s possible to reformulate baked goods to make them healthier while keeping things clean label.

Identified as one of the top trends for 2021, the meaning of clean label has evolved in recent years beyond the removal of chemically modified ingredients to a broader one – a topic which will also be explored as part of the discussion.

Moderated by British Baker editor Amy North, the panel includes:

  • Emma Clifford, associate director – food and drink research, Mintel
  • Andrew John Flounders, senior applications specialist, IFF

Attendees will also be able to put their burning questions to the panel during a live Q&A by submitting them upon registration to the webinar or during the discussion.

Want to attend? Sign up for the free webinar here.

Consumers, Covid and clean label baking