Veganuary continues apace with bakery businesses of all sizes looking to cater to consumers taking on the challenge with a host of new sweet treats.

Here, we look at some of the latest products to hit the market:

A slice of Oreo Cookies & Cream Cake

Source: The Original Cake Company

Oreo Cookies & Cream Cake, The Original Cake Company

Lincoln bakery The Original Cake Company has unveiled two handmade vegan cakes for Veganuary – Oreo Cookies & Cream Cake and Lemon & Blueberry Cake.

The former comprises a vanilla sponge baked with dark Belgian chocolate chunks, filled with a cookies & cream frosting and topped with Oreo biscuit pieces, chocolate sprinkles and a dark Belgian chocolate drizzle.

Read: 8 things you need to know about the vegan bakery market

The Lemon & Blueberry cake, meanwhile, features a lemon and blueberry sponge filled with lemon frosting and blueberry jam, and finished with hand piped lemon frosting, lemon icing drizzle and a sprinkle of citrus peel.

Both 10-inch cakes can be cut into 14 portions and are available from The Original Cake Company’s wholesale division Café Direct, which now offers a 24-hour turnaround from order to delivery across Lincolnshire and further afield into Nottinghamshire and South Yorkshire.

OMV! Choc  S'mores Brownies in packaging

Source: Asda

Choc S’mores Brownies, Asda

Asda has bolstered its vegan offering with two new ranges, called Plant Based and OMV!, which comprise more than 112 products.

There is a myriad of bakery items within the ranges including OMV! Choc S’mores Brownies topped with vegan marshmallows and a drizzle of chocolate sauce, Chocolate Brownies, Caramel Blondies and Double Choc Chip Cookies.

Other items in the line-up include Brioche Burger Buns, a Hoisin Duckless Wrap, No Prawn Sandwich and Chick’n Caesar Wrap.

A pile of vegan croissants

Source: Paul UK

Vegan croissant, Paul UK

Vegan croissants have arrived in Paul UK stores after five years of development. The pastry is made from wheat flour, coconut and rapeseed oils, and sunflower oil, with yellow and brown flaxseeds.

It’s available in store and can be combined with Paul’s artisan breakfast deal which offers app users the opportunity to enjoy their favourite viennoiserie and hot drink for £4.50. Additionally, the pastry is also available on Deliveroo for £3.10 and online at for platter orders.

Read: 10 new bakery products for Veganuary 2023

It is being integrated into Paul’s permanent range with additional lines being introduced in spring.

The bakery is also serving up a vegan-friendly Spiced Falafel Sandwich and Chocolate Mousse.

A Vegan Cinnamon Jam Doughnut Cupcake in a box

Source: The Hummingbird Bakery

Cinnamon Jam Doughnut Cupcake, The Hummingbird Bakery

The Hummingbird Bakery has taken inspiration from the classic jam doughnut for its limited-edition cupcake for Veganuary 2023.

The Cinnamon Jam Doughnut Cupcake features a vegan vanilla sponge with a hint of cinnamon and a jammy middle of seedless raspberry jam swirled with cinnamon cream cheese frosting and dusted with cinnamon sugar.

Prices start from £3.60 for cupcakes, £19.25 cupcake selection boxes and £34.60 for cakes.

Other vegan-friendly options are also on sale including the bakery’s staple red velvet cake, rainbow layer cake, vanilla and devil’s food cakes which are available year-round.

Belgian waffles with chocolate and nuts on top

Source: Central Foods

Belgian waffles, KaterBake

Frozen food distributor Central Foods has tweaked its KaterBake Belgian Waffle to make it vegan.

Sold individually wrapped with a 45-day defrosted shelf life, the waffles are made in Belgium with traditional pearl sugar which Central Foods said caramelises on heating for a richer, sweeter flavour.

The Belgian Waffle is part of the KaterBake sweet and savoury own brand bakery range supplied to the food service sector by Central Foods.

“The increase in demand for vegan options continues, and it therefore makes perfect sense to tweak recipes wherever we can to make them suitable for vegans to ensure that our products cater for as many customers as possible,” said managing director Gordon Lauder.