From doughnuts for theme parks and weddings to biscuits for evening indulgences, bakery specialists have unveiled a host of new products for consumers with a sweet tooth.
There’s also a trifle in a cake slice format specially created to celebrate a supplier’s 60th birthday, as well as oat bars packed with protein aimed at supporting a healthy lifestyle.
Following on from last month’s round-up of sweet bakery NPD, here are five more new products hitting the market:
Signature biscuit range, McVitie’s
The UK & Ireland division of manufacturing giant Pladis claims to be propelling penetration of its bestselling biscuit brand during evening snacking with its ‘most indulgent range to date’. The McVitie’s Signature range features a trio of NPD including:
- Caramel Chocolate Rounds – rich, gooey caramel encased by a crunchy biscuit and thick milk chocolate
- Chocolate Caramel Biscuits – golden-baked biscuit topped with caramel, coated in milk chocolate, and crowned with a sprinkling of biscuit crumbs
- Chocolate Cream Swirls – velvety-smooth chocolate cream filling inside a delicious crunchy, patterned biscuit.
The full range has been initially launched at Waitrose stores (rsp: £2 per pack) ahead of a wider retail rollout.
“Our research shows that shoppers are hungry for more choice and inspiration when it comes to evening snacking,” said James King, marketing director – McVitie’s, adding that alongside more indulgent flavours, consumers are looking for visually appealing treats and exciting textures.
McVitie’s has been busy of late, unveiling two new chocolate biscuit lines last month, as well as a new marketing campaign for Jaffa Cakes.
Ride-themed doughnuts, Project D
The Derby-based doughnut brand continues to move on from its bricks and mortar retail-related CVA by announcing a new supply deal with theme park and tourist attraction operator Merlin Entertainments Group.
As part of this collaboration, Project D has created a special edition range of ride-themed doughnuts for sale at Alton Towers in Staffordshire. Among the doughnuts available over this year’s theme park season is the ‘Phalanx’ (see top image), which is predicted to be the most popular – it’s dipped in black-coloured chocolate icing with red chocolate veins to replicate the Nemesis Reborn rollercoaster.
There’s also ‘The Smiler’ doughnut with marbled yellow and black icing, the ‘Oblivion’ doughnut with chocolate orange icing with edible black pearls, and the ‘Haunted House’ dipped in chocolate icing and topped with crushed milk chocolate sticks and a spooky Freddo.
The brand is also supplying Gruffalo-themed doughnuts to Chessington World of Adventures, as well as some of its bestselling lines to Warwick Castle.
Select Raspberry Trifle Slice, Bako Group
To help mark its 60th anniversary, the UK bakery supplier has launched a limited-edition Raspberry Trifle Slice as part of its Bako Select branded range. The thaw-and-serve product comes undecorated and features vanilla sponge, swirled with a tangy raspberry sauce and topped with custard cream.
Bako noted it would be donating 60p from every case sold towards Dementia UK, with the fundraising effort part of a larger campaign aiming to raise £60k for the national charity. A four-strong team of Bako colleagues are planning a sponsored climb of Mount Kilimanjaro, Africa’s highest peak, in October.
The company acquired Northern Irish ingredients supplier Finlay Foods in April.
Wedding doughnuts, Doughnotts
The Nottingham-based doughnut specialist has created a range of sweet solutions for the UK’s wedding season including celebration cakes, doughnut towers, and both mini and supersized doughnuts. These are available to order in a variety of flavour and colour options via the Doughnotts website.
One couple taking the brand up on its offer was Eli and Ilia from Guildford in Surrey, who ordered a vegan Biscoff doughnut cake adorned with bride and groom decorated doughnuts on top. “Everyone loved the cake and we got so many compliments on it and how nice it was to have a change from a fruit cake at a wedding,” commented Eli.
Doughnotts has also relaunched its nationwide delivery service earlier this year due to high customer demand, as well as selling Freddo doughnuts for 10p each for a single day back in May.
Protein oat bars, Stoats
The snacking bar brand has expanded its range with two protein oat bars in flavours of Apple & Raspberry and Cookies & Cream, which have been rolled out at 30 selected Tesco stores across Scotland.
Stoats has been a supplier to Tesco for the past 13 years, with more than two million bars sold through its stores. These are produced at the firm’s bakery in Loanhead, Midlothian.
The new bars are made using wholegrain Scottish oats and contain 8g of protein each. This makes them perfect for busy lifestyles as an addition to a balanced diet, according to Stoats managing director Tony Stone, who founded the business in 2005 with his school friend Bob Arnott.
Stoats was one of the 13 Scottish bakery businesses that received amounts from the Healthier Bakery Fund last year to help make their product recipes healthier.
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