Country Choice Savour it 2023

Source: Country Choice

Country Choice has unveiled a new identity for its bake-in pack Savour It hot food concept.

The business is rolling out new on-pack graphics, POS material, and promotional items such as posters and window stickers for the range of hot, ready-assembled toasties, wraps, and paninis.

Country Choice said the new look had been designed to keep the brand aligned with changing consumer preferences and trends.

“We have worked hard to make Savour It one of the most recognisable and successful hot food concepts for convenience retailers,” explained Country Choice marketing and strategy head Phil Carratt.

“In what is a very competitive and crowded market, giving the brand a new identity will ensure that it continues to stand out, attract new consumers and retain existing ones.”

The range has expanded since its debut and now includes Four Cheese & Onion, Ham & Cheese, Tuna Melt and BBQ Chicken toasties; Ham & Cheese, Sausage, Four Cheese & Red Onion, and Bacon paninis; and Meatball Melt and Chicken Fajita wraps.

“The product range is far more extensive than when we first launched the concept,” added Carratt. “The new branding allows us to capture this while ensuring consistency across all touchpoints, from the logo and packaging to marketing materials and social media.”

All products in the range can be baked from frozen in about 25 minutes. The toasties can be displayed in a hot unit for up to four hours, while the wraps and paninis can be held for up to two hours.

As well as Savour It, Country Choice supplyies frozen, chilled, and ambient baked goods, and branded concepts including Hudson’s hot dogs and burgers, Flatstone Pizza Co, and Stacked sandwiches.