Delice de France's new coffee shop offerings for spring and summer 2024  2100x1400

Source: Delice de France

New bakery offerings for foodservice operators on Delice de France’s spring and summer 2024 range

A New York-style Cacao Croissant, Chocolate Babka, and Khobez-style Flatbread are among the 55 new bakery products unveiled by supplier Delice de France.

With offerings for both retailers and foodservice operators, the NPD has been rolled out as part of its 2024 spring and summer range available from 18 March.

Delice de France said the launches follow impressive year-on-year growth across its range, with sales of sweet bakery, doughnuts and viennoiserie increasing by +14%, +14% and +15% respectively according to international sales figures from 2023.

A variety of Western bakery classics sweet and savoury rolls, ciabattas, cakes, scones, doughnuts and butter pastries are included in the new range.

The business is also embracing global flavours with two Middle Eastern-inspired Khobez-style Flatbreads in white and spinach versions (rsp: £4.50-£5), and a three-strong range of Taquitos – Chilli Cheese, Chicken Buffalo, and Chicken Fajitas (rsp: £2.25-£2.50). The crispy-fried tortilla rolls with fillings are intended to tap into the rise in popularity of Mexican cuisine, tipped by analysts from Speciality Food Magazine to be one of the main food trends of 2024.

Delice de France is also catering for alternative diets with a trio of vegan pastries: Pain au Chocolat (rsp: £2.25-£2.50), Croissant (rsp: £2.25-£2.50), and Orange & Hazelnut Crowns (rsp: £2.35-£2.65).

There is on-trend viennoiserie too such as the New York-style Cacao Croissant (rsp: £3.25-£3.65) and the Chocolate Babka, which is said to be taking London bakeries by storm. The likes of Gail’s and Bread Ahead already serve a variety of Chocolate Babka, but Delice de France claimed it would be the first UK distributor to launch this product for independent outlets. It comes in a case of 16 individually-wrapped items (rsp: £2.85-£3.25) making it suitable for retail.

The West London-based supplier is also remaining faithful to its traditional French viennoiserie expertise with a new Palmier in 80g and 20g formats, along with Tartiflette Quiche and Macarons.

With Macaron Mixed Case sales reportedly growing by 30% year on year, the business has launched single cases of pistachio, raspberry, and lemon flavours. Accompanying these in Delice de France’s afternoon tea offerings are the additions of Strawberry & Vanilla Battenberg, Mini Lemon Meringue & Chocolate Tart, Lemon Posset & Coffee Eclair, and Traditional Fully Baked Scones.

Delice de France's Afternoon Tea range

Source: Delice de France

Afternoon Tea range

Helping to celebrate the brand’s 40th anniversary this year is a new ‘Delice Stamp of Approval’, which will be placed on 40 heritage products such as the Croissant, Chocolate Torsade, Parisien Baguette and Pain de Campagne.

“We are celebrating 40 years of delivering bread and bakery excellence with our best ever range, packed with new on-trend products that can help retailers and foodservice businesses drive their sales and profits,” commented Delice de France CEO Thierry Cacaly.

“In 2024, we are committed to providing even more category advice and support to help food businesses achieve their goals,” he added.

Delice de France claimed to have increased turnover by £13.9m in 2023, up 21% compared to the previous year. Following its management buyout from Aryzta Group in 2019, led by Cacaly, it has grown to distribute more than 4 million cases annually, supported by two large regional hubs and five smaller distribution centres across the UK and a workforce of 320.